I've been interning at ASOS and I've come across this delightful label, I'd heard about them but just went on their website and was PUMELLED with amazing photoshoots and lovely colours and numnum stuff. The brand has a simply LOVELY story behind it as well, two girls in their 20's decided to create it and it's done really well and they both design all the clothes, illustrate and photograph some of the shoots too. Their main photographer however is Emir Eralp who's done a lot of highly aesthetically pleasing business.
All the warm deserty tanned things make me want to be abrooaaaddddd. Especially the giant pretzel. But for now I will keep awwn a-working to get money to travel with.
P.s. They have a really inspiration-full blog too:
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